Πουλώντας design

Είχα χρόνια να διαβάσω μια τόσο συγκροτημένη ανάλυση για το πως (πρέπει να) πουλιέται το καλό design.

Τα όχι κάνουν τη διαφορά:

So one of my biggest recommendations is to be selective about the work you do and don’t be afraid of turning things down. If anything we’ve gained more respect and referrals by turning inappropriate work down than by taking it on and doing a half hearted job.

Design, δημιουργικότητα και ιδέες:

A myth abounds that good design is about creativity and there is nothing more creative than a unique idea. This may be true in the advertising industry where novelty is a key factor, but it could’t be further from the truth in digital product design. The best ideas are a product of insight and understanding rather than a flash of creativity. The most appropriate solutions come from evaluating and synthesising these ideas based on a deep knowledge of the problem.

Η "ηθική" του design και οι πωλητές:

However I think designers have an obligation to their craft and a duty of care towards their clients, which goes above and beyond their desire to win work. A sort of Hippocratic oath for design. By sticking to your principles from day one I believe you attract the right projects and the right clients, while maximising your chances of success. Let’s hope that I’m right os the salesmen will have won, and who wants to live in a world designed by salesmen? Not me, that’s for sure.

Μη χάσετε αυτό το άρθρο του πολύ σημαντικού Andy Budd: Selling Design