The Problem With Online Ads

In the world of online advertising, I feel we’ve gone too far away from what everybody knows as “common sense”. I can’t undersrtand why we keep running a model that it is obviously sick.

I predict that in 2050, we’ll look back at the first 20 years of the web and shake our heads. The craptacular design! The hallucinogenic business models! The privacy nightmares! All because entrepreneurs convinced themselves that they couldn’t do what inventors have done for centuries: Charge people a fair price for things they want.

Clive Thompson, WIRED