On Content. And Marketing.

There’s this bitter conflict between marketers and content curators.

Both groups argue they care about content but in reality they have a different perspective. And, yes, content should bring money - we all agree on this. However:

Content shouldn’t be a marketing tool.

Content should be a reader engagement tool.

So, read the simple yet insightful Why I don’t much like the phrase, “content marketing”. Then show it to your marketing friend and let the fight begin.