Hello, I’m a MAC | and I ‘m a PC

Have you watched the TV ads made by Apple? They are witty and to the point.

In all spots there are two guys. The cool (MAC) and the chubby one (PC). Each time they compare certain characteristics such as easiness to do things, entertainment etc. By the end of each spot the MAC guy surpass his poor opponent.

Apparently all the spots (there are actually more than 20) are funny. But they are also sarcastic and Apple dares to name and shoot the antagonist. In other words, people in Apple do provoke the comparison.

Some details I noticed:

• The PC guy always wears an suit which forms bags and makes the PC guy look chubbier. The MAC guy wears cool, but not too cool, clothes.
• The MAC guys starts each adv with a “hello I ‘m a MAAAAC” (the tone of his voice tells actually “Hello, I am cool”) while the PC guy introduces himself with a humble and short “and I ‘m a PC”.
• The MAC guy doesn’t care to prove anything, the PC guy strives to point out his qualities, but in the end he fails.
• Obviously Apple counts on its entertainment tools, the day by day security and the easiness of doing things. Which means that all these spots target not the specialists but the everyday computer users. Specialists are supposed to know why Apple products are better. The ones who use a MAC see the funny part of the commercials, the rest should feel a bit ashamed.
• People who never used a MAC now they can attach a human figure with their previous vague notion of MACS. By using two real people the ads make the differences look obvious.
• The MAC guy is relaxed, he ‘s fun. The PC guy is tensed and stiff. Do you see analogies in each company’s CEOs?