Great fonts: Soho

We are talking about a slab serif family and as Lester says, it took him 3 years and 3000 hours of work. It comes in 40 families 32.668 (!) characters.

It is a great, an outstanding font and it remains slick in each of its versions.

Soho Regular

This is the regular version. See the random words and notice how beautiful it is.

Text

Soho isn’t the best choice when it comes to long text, mostly because no slab serif font is suitable for such purposes. However, in small paragraphs, titles and subtitles, it is one of the best possible choices.

Soho Condensed Thin

Look at this version. Each single character is great. I particularly like the “r”, “v”, and “y”.

Numbers & Ligatures

When it comes to numbers, it is difficult to find great one in most slab serif fonts. Not here. Great old style fonts. Simple yet readable and clear ligatures. What more can you ask for?

Stylistic sets

Each differentiation from the original version looks even better. The designer focused on the details and created characters you might use in a series of different situations.

Lester says about his font:

In designing Soho I set myself the rather lofty aspiration of designing the “ultimate” slab serif. I want it to look fundamentally 21st century. I wanted it to be supremely versatile; a weight, width and “tone of voice” to meet the requirements of even the most discerning of designers.

I think he made it, didn’t he?

The only problem (which is actually a big one) with Soho is its price. The full package costs more than €1500, but I don’t think it is too much, because such fonts aim to cover the needs of magazines, newspapers etc. The rest of us who work for the Web we can sit back and enjoy it. From a distance of course.