Apple changes the present…

Yesterday, Steve Jobs, the ultimate king of Apple, went on one step further and announced in the MacWorld 08 the thinnest notebook of all times, called MacBook Air. At same time he introduced to us movies rentals via iTunes and significant updates of iPhone. OK, I know many people have noticed it before but let me say it again: this doesn’t have to do with computing, music, movies or phones, it has to do with our lives.

Apple kicked off the game in MacWorld 07 where changed its identity to a simple Apple Inc. Future drastically changes thanks to Apple, not because we saw for the first time what music, movies or phones are about. It changes because all this transaction comes smoothly, like we have been waiting for it since years. It is clear to me just about now, but it’s all right. People who have entered the world of Apple wonder how can the rest live out of it. We adore the products of Apple because their are beautiful, work perfectly well and they are simple.

I get excited in the idea of a new event held by Apple, I see again and again Job’s keynotes and I want to buy each new product enters the market. It is easy to say that marketing has captured one more. It may be true, it maybe has to do with this mainstream and at the same time special culture Apple spreads.

A year ago I used to say that I need an iPhone. One year later the fact that it isn’t available in Greece makes me feel I live in space or in a place where civilization can’t reach. Now I say I want this Air thing. I don’t need it, but at the same time I don’t want future slip off my hands. OK Apple, you won again.