A real application for Web designers
Jason Santa Maria talks about our need to use a new application focused to Web design. In his article he explains why current tools are bloated with features we don’t need or features that don’t work well.
What’s more interesting is how he sees designing in the browser:
But I don’t think the browser is enough. A web designer jumping into the browser before tackling the creative and messaging problems is akin to an architect hammering pieces of wood together and then measuring afterwards. The imaginative process is cut short by the tools at hand; and it’s that imagination—or spark—at the beginning of a design that lays the path for everything that follows. Without it, you’re at best able to make a website that looks like a website—rather than a design that tells a story in the form of a website.
I think designing in the browser is the best way to design websites these days. I think it’s the best medium to start telling a story and creating emotions as long as you forget for a while that it is a real browser. Train your mind to forget markup when you have to markup and concentrate on the visual advances it provides. It is not easy.
However what Santa Maria suggests would be revolutionary.


Journal Feeds